Trying To Bring Rap To A Pop Fight #Rule044 with Sparky Dee

We are all witness to Remy Ma's attempt at starting a rap beef with Nicki Minaj. We weren't expecting it to turn pop, but obviously Remy brought the wrong kind of song to the battle. Our guest Sparky Dee is no stranger to battle rap. She was a part of the infamous battle arp album with Roxanne Shante and is here to gives us the rules for battle rap. 

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Are You Global Or Local? #Rule043 with Amir Shaw

Are You Global Or Local? #Rule043 with Amir Shaw

How does music affect your mood? Or is music an effect of your mood? Mood music is the first topic on today’s show.

Next we discuss the differences between using the internet to make you an instant global artist or slowing the process down and building from your neighborhood. 

Our guest today, author, filmmaker and journalist who covers music, politics, and entertainment, Amir Shaw stops in to discuss the Rocko and Future beef. We look at both perspectives to determine who we think is on the correct side of this argument. Follow him on Twitter @arshaw and @ashaw23 on Instagram.

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Grammy Snubs And Acceptance Speech Duds #Rule042

Just in case you missed when Macklemore all but handed his Grammy to Kendrick Lamar, Adele spent the meat of her acceptance speech praising Beyonce in this year's Grammy Award Show. Carlos Santana publicly commented that he was okay with Adele winning. Our discussion is dealing with whether or not this snub is indeed a snub.

Chance The Rapper sweeps with his multiple wins and it seems almost impossible that he has done so well with no major label backing.

In other awful news, Universal Music releases Prince's entire catalog to the major streamers. In my opinion it feels dirty to listen on the major streaming services.

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Sometimes It Doesn't Go As Planned #Rule41

Chrissette Michelle accepted an opportunity to perform in front of the nation. How you feel about her choice may have more to do with your political stance than it does your enjoyment of good music.

Atlanta's studio ordinance was sold as many things, but in the end it was more about preventing smaller studio owners from having the ability to make money. 

In the amazing New Edition biopic what stood out to us was the scene showing a more mature Ronnie Devoe deciding to go back to real estate school as a career path when music was not providing income. Resisting temptation to look rich is more of an issue when you are not longer rich. We discuss coming to terms with this.

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Baby Steps To Success #Rule040 with TJ Chapman

Crossing over is a sensitive subject for most urban artists. It means access to new fans, new opportunities for endorsements, and overall broader success. However, this comes at the cost of neighborhood acceptance. This year's Golden Globes 9shed new light on today's new regime of urban music when Donald Glover thanked the Migos. What does this say of their success and of their future?

Guest, TJ Chapman (TJs DJs, B.O.B., K Camp, Scotty ATL) joins us to discuss being authentic and promotes his Facebook live.

Every artists has to start somewhere. Most artists are already claiming successes that they have yet to earn. We want to dig into what an artist can do this month; This week; today. Let's talk about baby steps but only after you know exactly where you are now.

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Trump, Hillary, and Music #Rule036

Today we bypassed our guest interview for a roundtable conversation about the current political climate. In case you didn't know, your favorite artist probably supported Hillary Clinton into a landslide defeat. What impact did our musicians have on this result? 

In fact, what political statements do artists have the right to make? 

Can Lil Wayne discuss Black Lives Matter intelligently? Why do Jay-Z and Beyonce mean anything to you as a voter? Does Killer Mike deserve a platform?

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The Simple Secret To Music Marketing #Rule035 with Thornell Jones Jr

We visit Writing Sessions of America - Atlanta 2016 to grab some of the panelists and provide you listeners with knowledge from the source. 

This episode features, Thornell Jones, Jr., a leader in Entertainment Marketing for over 20 years overseeing marketing and promotion budgets in excess of $20 million annually. Thornell learned the business from the ground floor first as an intern and then as a Financial Analyst for Capitol Records. He launched his career in Marketing with several labels beginning at Mercury, then Giant, Motown, A&M, MJJ Music and Hidden Beach where he generated nearly $60 Million in revenues launching the company along with developing the careers of Kindred the Family Soul, Mike Phillips, BeBe Winans, and Jill Scott. An innovative marketing mind, Jones has furthered the careers of a broad range of artists with household names including Darius Rucker, Tatyana Ali, and Diana Ross. A 15 year voting member of the Recording Academy, he holds 12 Grammy certificates for his marketing with Jill Scott, Ann Nesby, Calvin Richardson, Anthony David, India.Arie, Vikter Duplaix, and most recently, Angie Fisher.

In addition to producing dozens of music videos, in television he was Executive Producer for The Original Jill Scott: A Documentary which aired on the CENTRIC Network. Jones also helped to develop a new live music television series with NFocus Entertainment, Real Music Live debuting in January 2017 on the Pop Network. www.realmusiclive.com. Jones has also developed Reality TV sizzle reels for Canada's R&B Juno award winner Divine Brown, and R&B/funk duo Kandy Apple Redd. 

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Focus On The Now #Rule034 with Anthony David

Today we remove the Rules from the 90/10 Rule and seriously just hang with Anthony David. Yes he has a new album that you should check out: The Powerful Now, but for this episode we cover many other things as well. From respecting our older generation, to how it feels to be signed to an independent label. We welcome you as a fly on the wall for this completely candid conversation.

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Measured Marketing #Rule032 with David Melhado

David Melhado is an entrepreneur, influencer and talent manager. He currently serves as Co-Founder of Intecoo Group, an experiential marketing agency based in Atlanta, GA. David has been featured as a guest on Huffington Post Live, special guest speaker at Johnson & Wales University, General Assembly Atlanta, and the University of South Florida. He sits down with us to discuss the intersection of music and technology.

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